Thursday, September 27, 2012
About a dozen people showed up for the little advertised branding session that took place at the Elk's Hall last night. (The municipality really has to get back to advertising in the newspapers again, instead of relying solely on a Facebook page having a 127 members only.)
Overall, although we were few in numbers as a group we were big on ideas and suggestions. Lots of useful exchanges that culminated at times with a crescendo of intense passion for our community, its people, and its history.
The company The Studio Group a.k.a. Millier Dickinson Blais had three of their people there who were very professional, I thought. Handling themselves quite well, especially at the beginning when challenged by moi on why in their two page handout no mention what-so-ever was made of our previous brand (marketing tool) "Mountain Freedom" and "Thunder in the Valley"? Lively discussion followed, BS excuses made, with the end result being in my mind anyways that this was a biased political decision forced on them.
Aside from this bump in the road at the beginning, the rest of the evening lasting some 2.5 hours went very well. Further focus group meetings will be held and by November 30 of this year we will have a new brand from which to market our community to attract both new residents and businesses, as well as the much sought after visitor/tourist dollar, along with a new logo and website.
As one who went to this meeting somewhat a pessimist I am now optimistic some good will come from this exercise for our community, that results in a new way forward in meeting the challenges and opportunities that we all face in putting our community on the map in a positive way, while also, hopefully, uniting us all as one as we strive to be all we can be.
The nice part about being a pessimist is that you are constantly being either proven right or pleasantly surprised.